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October 26, 2009

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Formula Drift at Toyota Speedway, Irwindale, California

Followed by the Formula Drift at Long Beach back in April, EDO showed up on the FD finale at Toyota Speedway, Irwindale on last Saturday 10/17/09. EDO was representing Braille Battery to set a booth at vendor meet section, which is one of the main sponsors for Formula Drift.

It was a nice sunny day after a cold weather in Southern California. The event opened for public at 1pm, which was the Open Practice time for all drifters at the speedway. The vendors meet section was crowded with traffic, especially when all the drift cars & drivers were resting at their booth. The main sponsors like Falken, BG Goodrich, Cooper Tire, & etc. was having DJ playing music, show girls, professional drift drivers signing poster, & free gifts to public. There’s also a show car section with all kind of exotic cars, vintage cars, modified cars & etc. lined up.

This time, EDO displayed new release products by Braille Batteries – 9 lbs & 12 lbs Lithium Batteries. It’s a Lightweight, stronger cranking amp, and longer product life, which is launch to the market now to target the 2010 racing season! The public was so impressed with the tiny, extremely light-weighted batteries, also with its reasonable price.

The event wrapped up around 9pm. Chris Forsberg with his Nissan 350Z takes the championship of the 2009. It was an awesome event and EDO / Braille will definitely come back to showing more cool products to the drift fans in 2010!



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